Thanks to Sense Worldwide and the Quiet Riot for inviting us along to their sustainable design talks last night. The atmosphere, speakers and beers were great.
One product stuck out as a simple and clever piece of innovation that's on a mission to change consumer behaviour for the better. It’s one of those, ‘why didn’t I think of that’ ideas.
Keep Cup is simply a coffee cup you keep and re-use again and again whenever you pop into Starbucks. We chuck away a scary number of paper cups every day and not one of them gets recycled, not one. This little cup reduces landfill, CO2 and saves trees.
If that’s not enough, Starbucks even give you 25p for saving them a cup. Pretty nifty.